VIFILL PRUNNER
ABOUT
Icelandic-born Vifill Prunner is a director specializing in film, commercials, and AI-integrated cinematic storytelling for luxury and fashion. He began at eighteen in Paris as a fashion photographer, developing an instinctive mastery of light, composition, and atmosphere. This early practice evolved through advertising, where he worked as an art and creative director shaping refined visual narratives for international brands.He went on to write and direct two acclaimed feature films. The Animals (2015), shot in Los Angeles, explored reinvention and the weight of the past, while I Am Here (2018), a neo-noir premiering at Raindance Film Festival, showcased his dual role as director and cinematographer.Having lived and worked across Paris, Los Angeles, and New York, Prunner brings a cosmopolitan perspective. Today, his work merges cinematic craft with generative AI—capturing authentic human presence while conjuring atmospheric, extraordinary worlds. His brand film ENTROPY for Pauline Rochas NOCTURNAL Eau de Nuit exemplifies this hybrid, contemporary approach to luxury storytelling.
COMMERCIALS
FEATURE FILMS
"I AM HERE"
A neo-noir film about a couple of runaway criminals trying to make a fresh start. After escaping to a small island in Thailand, they soon find themselves at odds with each other and the world around them.Language: English / Thai / French
Picture format: Color
Duration: 98 min
"THE ANIMALS"
A contemporary love story set in the parallel universe of Hollywood's party scene, where a group of socialites live alongside each other in a symbiotic relationship. Luigi, a small-time gangster who has just been released from jail, must choose between a fresh start and a past that continues to bind him.Language: English
Picture format: Color
Runtime: 64 min
The future of visual storytelling lies in the dialogue between cinematic craft and generative AI. Film provides human nuance, spontaneity, and the intangible magic of real performance and light. AI introduces unprecedented precision, flexibility, and the capacity to imagine atmospheres and worlds beyond physical constraints.This convergence allows directors to move fluidly between captured reality and imagined possibility—enhancing creativity, accelerating iteration, and deepening narrative impact. For luxury and fashion, it unlocks singular visual identities: immersive atmospheres, surreal elegance, and meticulously crafted moods that transcend conventional production while remaining anchored in cinematic intent. The result is an evolution of the image: precise, emotionally resonant, and distinctly contemporary.